PORTFOLIO
Jean Gordon STYLE
UX, Website copy, and Brand positioning work for the launch of Jean Gordon’s Virtual Stylist online platform.
THIRD WAVE PINK
“A few years ago something happened - pink came back from the dead. Again. Dubbed Millennial Pink, the color isn’t going anywhere….”
Jean Gordon STyle Profiles
Editorial Copy to define key client archetypes for Jean Gordon Style.
THE ESCAPIST
“I used to think I was aways chasing something better, but now I know I’m only trying to escape something worse. And this lifelong desire to escape people, places and situations hasn’t changed. But I have.“
holiday party-down styling
Pulling together a holiday outfit can be an enormous effort during a season that has us spread at our thinnest.
It’s Time For Your Glow(BAR) Up
Say hello to skincare heaven - this new NYC hotspot is the perfect destination for anyone ready to face their skin.
FALLING FOR FALL
WE DON'T WANT TO BURST YOUR SUMMER BUBBLE BUT FALL IS ONLY SIX WEEKS AWAY. WHILE ONE LAST BEACH WEEKEND IS STILL ON THE CALENDAR, WE WANT TO BE READY FOR THE DAY THE TEMPERATURES DROP AND WE HAVE, “NOTHING TO WEAR.” HERE ARE SOME TRENDS THAT HAVE US FALLING FOR FALL.
5 THINGS I LEARNED FROM YOGA
THERE IS NO QUESTION THAT PHYSICAL ACTIVITY IS ABSOLUTELY CRUCIAL TO MY MENTAL HEALTH AND WELLNESS. I USED TO RUN DAILY UNTIL MY KNEES SAID, “NO MORE.” FOUR YEARS AGO, I DECIDED TO TRY YOGA AFTER A PROLONGED BOUT OF DEPRESSION AND I’VE NOT LOOKED BACK SINCE.
DROPPING ACID
WHILE EVERYONE HAS SPENT THE PAST YEAR PAYING FASHION HOMAGE TO THE NINETIES WE’VE NOTICED THE BEGINNING OF AN EIGHTIES RENAISSANCE TAKE HOLD: ACID WASH DENIM. HERE ARE 3 WAYS TO WORK IT INTO YOUR WARDROBE.
BEAUTY SPRINGS ETERNAL
“Springtime in Paris. Spring flings. Demeter preparing the earth for Persephone’s return. There is an air of hope that arrives on the first day of spring.”
MARIE KONDO BEAUTY BASICS
“Things got a little weird. We may have told a Tom Ford bronzer how positively joyous we felt when wearing it.”
DOUBLE DUTY BEAUTY
“While beauty is fun, you don’t have to buy everything you see to get the look you want. In fact, you don’t even need that much stuff.”
OUR STORY BRIDAL
Our Story Bridal Website Re-Launch Copy
FRAGRANCE COMMUNE - FALL EDITION
Summer has come and gone. Embrace the chill in the air, new seasons of your favorite television show and explore some new scents that scream hayrides, bonfires and haypicking.
THE WOMAN WHO CHANGED MY LIFE
“They say it takes a village to raise a child and, although I don’t have kids, I wholeheartedly agree.”
DEPARTMENT STORE VS DRUGSTORE: SKINCARE
“Cardi B. or Nicki? La Croix or Spindrift? Uptown or Downtown? Don’t you always feel like you need to choose?
AN ODE TO THE TEDDY BEAR
“When we need a hug from our childhood teddy bear the most, the next best thing is a Teddy Bear Coat.”
High With a Little Help From My Friends
“I’m not one to disavow my roots but the thought of wearing an Italian Horn amulet to ward off the evil eye makes me want to arrange a mafia hit on myself.”
HEADBANGER’S BALL
The Gossip Girl accessory-of-choice enters the fashion lexicon once again.
ON HAIR AND SELF (HATRED)
I’ve realized this whole hair thing represents a shameful self-loathing thing I’ve had going on since as far back as I can remember. But, hair also has become my armor, my partner in survival.”
DEPARTMENT STORE VS DRUGSTORE: MAKEUP
“Cardi B. or Nicki? La Croix or Spindrift? Uptown or Downtown? Don’t you always feel like you need to choose?”
IN A WORLD FULL OF KYLIES, BE A VIOLETTE
“She’s just being Violette. And by being Violette, she’s inspired me to be a bit more Catherine….”
My Fragrance Commune - Summer Edition
"Scent, emotion and memory are closely intertwined - one rarely exists without the other."
I Love You, You're Perfect, Now Change
"Beauty only gets you so far."
LIPSTICK: A LOVE STORY
“But as quickly as I fell out of love with lipstick, I fell right back in."
LYMPHATIC DRAINAGE 101 (eeeeew.)
Part I of "There's a Massage For That." The Sunday Issue’s in-depth series exploring at-home taps and tugs (mind out of the gutter, pervs).
HOW I SUNDAY
"Before I ever knew there was an actual name for it, I was a victim of the Sunday Scaries.”
SUNDAY FOREVER x Y7 Launch
Press release copy for the Sunday Forever x Y7 Flow Candle launch.
I WAS A BAD FEMINIST (AND FRIEND)
“Anita Hill. Ashley Judd. Kesha. In my mind, I turn the tables. I wonder if I’d be as articulate and unrelenting in my own quest for acknowledgment and justice. “
TOP WEDDING REGISTRY MYTHS DEBUNKED
For Bloomingdale’s and Our Story Bridal
“Wedding planning is more than just finding the perfect dress. A wedding registry is the best way to kickstart wedding planning. We debunk some common wedding registry myths.”
Top of the Tower: Giorgio Armani NEO NUDE A-BLUSH
“…an early spring means we’ll all be extra-ready to embrace the beauty trends of the season which include glowy skin and painterly pops of blush, preferably in shades of rose and pastel pinks….We knew we had to try the Giorgio Armani Neo Nude A-Blush the second Violet Grey announced it was a Violet Code Approved product.”
Top of the Tower: Charlotte tilbury colour chameleon eyeshadow pencil
I am an over-packer; options are optimal. You never know when you’ll be invited to a cocktail party while you’re staying at a yurt park overlooking the Pacific. By the time I’ve packed hiking boots and heels, there’s not a lot of room for makeup and toiletries. Once I discovered this product my load got a lot lighter.”
Top of the Tower: HOURGLASS AMBIENT LIGHTING POWDER PALETTE
“At launch, the beauty world did it’s best to describe how innovative this formula was. We all went bananarama for it; the powder is baked but still finely milled, infused with a slight sheen and impossible to mess up while applying. “
